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The House
The Formula started at a workbench, not a boardroom.
Every scent begins as a numbered trial — weighed to the drop, blended by hand, and left to macerate until it's right. Some formulas take months. Most never leave the ledger. We release one only when we'd wear it ourselves.
That is why this house carries the name it does: every formula is composed by the perfumer Alnuaimi himself — written from the first trial to the final blend, never bought, never borrowed, copied from no one. And what holds the scent is made with the same hand: the monogram, the label, the wrapping — designed once, for this house alone.
Est. 2025 — Abu Dhabi
Abu Dhabi
The Lab
This is where I spend my nights. Shelves of raw materials, each one weighed, labelled, and logged. A scale that measures to the drop, and trial sheets covered in corrections. I built this room to chase one thing — a scent I couldn't find anywhere else. So before you ever smell a formula, know this: it wasn't ordered from a catalogue. It was fought for, here.
From the Ledger
The Formulas
Every formula here earned its release — composed by Alnuaimi, macerated slowly, and bottled by hand in small numbered batches. Few are released. None are rushed.
The House
From the workbench
The Formula started at a workbench, not a boardroom. Every scent begins as a numbered trial — weighed, blended, and left to macerate until it's right. We release a formula only when we'd wear it ourselves.
Weighed to the drop
Macerated slowly
Finished by hand
Est. 2025 — Abu Dhabi
The Collection
Unique formulas. Small batches, macerated slowly, bottled by hand.
Formula Nº 01
Spitrus
By Alnuaimi
A vibrant burst of bergamot and yuzu, contrasted by a wisp of smoke, settling into palo santo, cedarwood and warm labdanum.
Bergamot & yuzu · Smoke · Palo santo & cedarwood · Labdanum
530 AED — 50 ml
Formula Nº 02
Terra Rosa
By Alnuaimi
Red berries and soft rose petals sweetened by spun sugar, deepening into rich vanilla, golden woods and a touch of earthy vetiver.
Cotton candy · Rose · Vanilla pods · Vetiver roots
485 AED — 50 ml
Composed in-house
Every formula written by Alnuaimi — never bought
Worldwide
Worldwide shipping available
Secure payment
Cards, Apple Pay & Google Pay
Small batches
Limited numbers, bottled in Abu Dhabi
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